Individual Consultant (Local) : Digital Growth Strategy Consultant, New Delhi

Communications and Media Team (Policy Advocacy and Partnerships Unit) UNFPA, New Delhi, India

Digital Growth Strategy

Scope of work:

(Description of services, activities, or outputs)

The India Country Office is currently implementing its 10th Country Programme

(CP-10), which envisions an India where every woman and young person,

especially those from vulnerable and marginalized communities, enjoys gender

equality, can fully realize their sexual and reproductive health and rights, and

actively contributes to sustainable development.

Aligned with the UNFPA Strategic Plan, the Programme of Action of the

International Conference on Population and Development (ICPD), and the 2030

Agenda, CP-10 focuses on achieving the three transformative results:

In this context, the Digital Growth Strategy Consultant will lead the development

and execution of data-driven strategies to expand UNFPA’s digital presence, grow online communities, and amplify the impact of its work. They will craft compelling campaigns, leverage data and insights, and optimize content to enhance visibility and increase audience engagement. The role will also include advanced performance marketing, digital fundraising strategy, CRM-linked campaign ecosystems, and co-branded partnership execution in line with evolving organizational priorities. 

The consultant will work for 11 months tentatively contract starts from July 2026  (extendable for a maximum of 11 months, depending upon performance, availability of funds, with a mandatory break of one month post completion of 11 months) support UNFPA India’s digital growth by leading campaign planning, driving content and video strategy, enhancing website performance, optimizing digital presence and driving followership growth. This includes providing strategic inputs on content, performance marketing, and influencer/celebrity/advocate engagement to ensure impactful and data-driven digital communication outcomes. The consultant will also conceptualise and drive a content strategy for increasing website traffic.

In addition, the consultant will contribute to strengthening end-to-end digital engagement (across both social media and the UNFPA India website) by supporting audience journey design, improving conversion pathways, and enabling more integrated, data-driven campaign ecosystems that connect content, platforms, and user insights.

Duties and Responsibilities:

2. Content & Video Strategy

3. Performance Marketing

4. Digital Growth & Analytics

5. Website Strategy & Performance:

6. Coordination & Collaboration

Duration and working schedule:

The candidate will report to the Communications & Media Specialist

Costs for any necessary, pre-approved travel will be borne by UNFPA as per the travel guidelines.

UNFPA in-house professionals will provide the necessary technical support. 

The Consultant and the Media and Comms Specialist will jointly establish and approve a monthly workplan.

A detailed progress report must be submitted for review and formal approval at the conclusion of each month.

Other relevant information or special conditions, if any:

UNFPA provides a work environment that reflects the values of gender equality, diversity, integrity and healthy work-life balance. We are committed to ensuring gender parity in the organization and therefore encourage women to apply. Individuals from the LGBTQIA+ community, minority ethnic groups, indigenous populations, persons with disabilities, and other underrepresented groups are highly encouraged to apply. UNFPA promotes equal opportunities in terms of appointment, training, compensation and selection for all regardless of personal characteristics and dimensions of diversity. Diversity, Equity and Inclusion is at the heart of UNFPA's workforce - click here [link removed]to learn more.

Selection and appointment may be subject to background and reference checks, medical clearance, visa issuance and other administrative requirements. 

UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process and does not concern itself with information on applicants' bank accounts.

Applicants for positions in the international Professional and higher categories, who hold permanent resident status in a country other than their country of nationality, may be required to renounce such status upon their appointment.