TikTok Platform Manager

WFP's Social Media team is looking for a platform manager who brings strategic and tactical understanding of vertical video content and emerging social platforms, with expertise in TikTok. The Platform Manager will monitor uprising trends, master platform-native editing and pacing, support building content plans and libraries, and ensure WFP's vertical video strategy is aligned across platforms.

Under the general supervision and guidance of the Social Media Manager, the Platform Manager will be responsible for the following key duties:

• Oversee and manage WFP's TikTok account as the primary platform, ensuring consistent, high-quality content that drives follower growth and engagement;
• Develop and implement vertical video content strategy across TikTok, Reels, YouTube Shorts, and emerging platforms;
• Monitor platform trends, algorithm changes, and new features to identify opportunities for WFP to join meaningful conversations and maximize reach;
• Adhere to vertical video best practices and provide guidance to regional offices and country offices on platform-specific content creation;
• Test new platforms and formats, providing recommendations on where WFP should invest resources.

• Edit and produce vertical video content using trending in-platform editing tools and techniques (TikTok, CapCut, Instagram Reels, etc.);
• Be one of the faces of WFP on TikTok and other vertical video platforms to highlight key narratives for brand awareness, follower growth, and audience engagement;
• Work with Content Strategist, Community Manager, and regional offices to create platform-native content that supports overarching COM narratives and goals;
• Identify and package existing WFP content (field footage, interviews, b-roll) for vertical video formats across platforms;
• Create paid-first and organic-first vertical video content for priority audiences.

• Monitor comments and mentions across TikTok, to build interactions by responding to comments, stitching, duetting, and remixing relevant content;
• Support the Social Media Community Manager in executing the platform strategy by identifying key brand-building moments to create authentic and positive interaction with followers;
• Escalate issues, reputational risks, or negative comments to the Social Media Manager and Media Team in a timely manner.

• Understand platform-specific metrics and provide actionable insights on viral videos, trends, and audience behavior;
• Conduct regular analytics assessments of vertical video performance across platforms;
• Provide monthly reporting on platform growth, engagement, and content performance;
• Identify patterns and best practices that can be applied across WFP's social media channels.

• Build and maintain a vertical video content library and repository of ready-to-use raw clips, templates, and assets;
• Develop templates and toolkits for regional and country offices to create platform-native vertical video content;
• Coordinate with country office teams and regional offices to source and curate vertical video content.

• Implement and execute WFP's vertical video content strategy;
• Increase audience growth on TikTok;
• Build a content library of ready-to-use vertical video assets;
• Deliver analytics reports on platform performance and audience insights;
• Provide guidance and training on vertical video content creation.

Education: University degree in Communications, Digital Media, Marketing, Journalism, or related field.

Experience: Minimum 2-3 years of experience managing social media accounts with focus on vertical video content (TikTok, Instagram Reels, YouTube Shorts). Demonstrated portfolio of viral or high-performing vertical video content. Experience with international organizations, NGOs, or humanitarian agencies is desirable.

• In-depth understanding and proficiency of TikTok in-app content creation, as well as supporting apps such as CapCut, Splice, InShot. 

• Previous video editing experience. 

• Keen eye for impactful visual assets. 

• Ability to multitask and work in a fast-paced environment. 

• Excellent time management and organisational skills. 

• Proactive, strategic and able to work independently. 

• Fully committed and motivated to achieve the aims of the UN World Food Programme. 

Languages: Excellent command of written and spoken English. Working knowledge of a second UN language (French, Spanish, Arabic) would be an asset.

Working Arrangements: The position is on-site for locally based candidates. Remote work may be considered for candidates not based locally. Please note that no relocation or allowance support is provided.